Most of the search engine optimization companies and developers use unethical techniques and tricks to increase the search engine rankings of a web site. It makes search engine results questionable. Search engine companies are always looking for this procedures and list those techniques and procedures in their algorithm.

We have to understand that search engine companies like GOOGLE, YAHOO are smarter than us. They can trace every anomaly in your web site. If you do serious offence with their search engine and try to manipulate the search engine result in your way by doing unethical tricks they will ban your site forever.

Don’t go for the short term goal. Your site has to last for a number of years for your business purpose.

Below there are few search engine optimization techniques which are treated as SPAM to the search engines. Never use these techniques to promote your site.:

• Automatically generated doorway pages – Like you are creating thousands of dynamic pages at once just to force search engine boat to crawl your site. And those pages are hidden to the users.
• Cloaking and false redirects – Like you write something very different in your anchor text but the original link contains a totally different thing.
• Keyword stuffing – Like you are trying to use your keywords in your content text in a meaningless way just to increase the density of your keywords in your content text.
• Hidden text or hidden links – Like you are using 1px font size and use the font color which is very similar to your page background. Users are unable to see those texts but you want search engine boat to read those.
• Pages loaded with irrelevant words – Its almost like keyword staffing. You just choose a keyword and just writing meaningless thing on to that page.
• duplicated content on multiple pages
• misspelling of well-known web sites
• unrelated and centralized link farms
• other methods that try to trick search engines

It is possible to get short term results by using these techniques but in the long run it will not last and surely you will put your web business at severe risk

Your can win the web by using ethical search engine technique

Ethical search engine optimization leads to a symbiotic relationship:

• Search engines: They win as they are provided with pages that are easy to understand and that contain the quality information that their visitors search for.
• Searchers: They win as they are getting what they ask for from the search engines. They search for “green widgets” and get a page about green widgets.
• Web site owners: They win as they are getting quality visitors who are interested in what their web site has to offer.